B2B SEO Results & Case Studies

I've been hired both directly and through UK digital agencies to lead SEO for clients across various industries, delivering measurable growth across every project.

Consistent SEO Wins ranging from 60-600% Year-on-Year Growth for Diverse Clients

I've delivered SEO growth for businesses across B2B, eCommerce, nonprofit, publishing, travel, healthcare, local services, and home & garden, with YoY improvements ranging from 60% gains to over 600% growth.

In recent years, I've led SEO strategies for UK-based digital agencies, overseeing technical audits, content architecture, and implementation for well-known brands and global organisations. While some clients remain confidential due to agency agreements, the results speak for themselves.

For more information about my previous roles and employment history, please visit my LinkedIn profile.

The Furniture Market

Technical SEO for National Furniture Brand

Following a high-profile SEO unboxing, The Furniture Market brought in Colin Noble to deliver the technical fixes. The work included reducing index bloat, refining URL structures, resolving canonical issues, and improving Core Web Vitals and internal linking across thousands of pages, resulting in a threefold increase in organic revenue. Read the full case study.

YoY organic traffic growth: 250%

Agency SEO | 2025

SEO for UK Garden & Home Retailer

Colin Noble was hired by a UK digital agency to lead SEO strategy, technical implementation, and content direction for one of the UK's largest garden centres. An AI content strategy was introduced, utilising humanisation techniques, alongside targeted blog and collection rollouts, and keyword gap identification. Internal linking was refined to funnel high-intent traffic to key shop pages and increase seasonal campaign conversions.

YoY blog traffic growth: 600%

The Furniture Market

Technical SEO for National Furniture Brand

Following a high-profile SEO unboxing, The Furniture Market brought in Colin Noble to deliver the technical fixes. The work included reducing index bloat, refining URL structures, resolving canonical issues, and improving Core Web Vitals and internal linking across thousands of pages, resulting in a threefold increase in organic revenue. Read the full case study.

YoY organic traffic growth: 250%

Phytovista Laboratories

SEO for CBD Testing Laboratory

Colin Noble was hired to run a six-month SEO campaign for PhytoVista, the UK's leading CBD testing lab. The campaign focused on lead generation for CBD retailers requiring compliance certificates, alongside a targeted content strategy to rank for competitive industry terms. Results included a 223% increase in organic traffic MoM, a 176% lift in lead conversions, and five CBD keywords reaching the top three positions. Read the case study.

MoM organic traffic growth: 223%

Agency SEO | 2024

SEO Strategy for Global Sustainability NGO

Hired by a UK digital agency, Colin Noble led the SEO strategy during a major theme migration for a global NGO promoting sustainable fish farming. The project involved restructuring content hierarchies, consolidating and redirecting low-value pages, and optimising key landing pages, resulting in a 60% increase in organic traffic for high-value sustainability terms in the months following migration.

Post-migration organic growth: 60%

Agency SEO | 2024

eCommerce SEO for UK Printing & Publishing Retailer

Hired by a UK digital agency, Colin Noble led the eCommerce SEO strategy and technical implementation for a specialist retailer in the printing and publishing space. The goal was to improve visibility across key product verticals and address historic SEO underperformance. Colin delivered a complete site audit, technical fixes, and an on-page keyword targeting strategy, resulting in an 86% improvement in organic SERP visibility.

YoY organic traffic growth: 86%

Buzz Networks

SEO & Lead Generation for a Leading UK VoIP Provider

Hired by Buzz Networks, Colin Noble led SEO for one of the UK's longest-standing VoIP providers. The project delivered a fully optimised WordPress site with a 97% Lighthouse SEO score, targeted landing pages, improved content structure, and a custom FAQ hub, resulting in a 72% increase in VoIP subscriptions. Read the full case study.

YoY organic traffic growth: 110%

Phoenix Business Leaders

SEO & Strategy for Corporate Leadership Platform

Colin Noble led the SEO strategy for Phoenix Business Leaders, focusing on high-intent landing pages and search visibility for executive coaching, training, and leadership events. A tailored booking system helped convert organic traffic into paid sign-ups, resulting in a 64% increase in new user registrations. Read the case study.

YoY organic traffic growth: 78%

Access Denied

SEO Growth for UK Auto Locksmith Service

Colin Noble led a full-service SEO strategy for a UK-based auto locksmith, achieving 1st-page rankings across 20+ high-intent keywords. The campaign focused on cleaning up index bloat, improving local targeting, and rolling out optimised content for services and locations. With Core Web Vitals scoring 98 (desktop) and 91 (mobile), the site achieved a 200% increase in organic traffic and a 78% uplift in qualified locksmith leads. Read the case study.

YoY organic traffic growth: 200%

Customer Testimonials

SEO Reviews from Real Google Customers

Real customer reviews pulled from Google. See all reviews.

Real Google Reviews

Doug Belchamber, Director at TopSpin Pro

Really impressed with Mr Noble. We had 2 tough (but hugely profitable) keywords that we were struggling to get ranked higher than page 3 on Google, and had worked with 2 other (incredibly expensive!) local agencies over the course of a year on our SEO campaign with absolutely no results. I was losing faith in the possibility of ranking for them, but after a consultation with Colin he laid out a clear, pragmatic plan for us.

Chris Witt, Director at BH1 Promotions

Colin and the Digital Mad team have been fantastic to work with over the years. We've gone through a few re-designs, new features being added and a woocommerce migration from magento, which was particularly scary. But the whole experience has been great throughout, even when a few outside challenges we're thrown in our way too.

Want These Kinds of Results?

If you're serious about growing your organic traffic, I'll show you exactly how I'd build your SEO strategy, from technical fixes to content structure and keyword targeting.

You've seen the results. Let's discuss what I can do for you.

Request a proposal or email me directly.