I'm Colin Noble, an eCommerce SEO consultant with over 20 years of experience optimising online stores, from specialist Shopify brands and large-scale WooCommerce sites to complex product setups on custom CMS platforms.
I've led eCommerce SEO strategy for national retailers, scaled traffic for niche product sites, and worked closely with in-house teams to drive sustainable organic growth.
Whether you're rebuilding your store, fixing crawl and indexation issues, or want a clear strategy that brings in more revenue from organic search, I can help.
Call me on 07517 495 339 to talk about your store.
How eCommerce SEO Consultancy Helps Retail Brands
Some platforms are SEO-friendly from the outset. Others require heavy lifting to get the basics right. Some pass Core Web Vitals with minimal effort, while others struggle due to bloated themes, app overload, or poor server setups.
Then there's the structure. One store might have SEO-ready category pages and clean permalinks. Another might be firing out thousands of near-identical URLs from filters, product variants, or clunky plugins.
The bottom line is that every platform handles SEO differently, and if you don't know what to look for, you're not only missing traffic, but you're also losing sales.
Duplicate content can quietly kill performance
Product descriptions copied from suppliers' data feeds? Colour variants split across different URLs? Filters generating the same page ten times over?
That stuff piles up fast, and Google isn't a fan. See my SEO audit services to find out more.
Product filters and variations often lead to chaos
Your filters help users. However, if Google is crawling them all, you're wasting its time and yours. That can tank your visibility without you realising it.
Quick tip: Use canonical tags and crawl control to prevent Google from indexing unnecessary URLs. Screaming Frog makes it easy to spot these issues.
Platforms I Work With
eCommerce SEO doesn't start with the platform, but it sure gets shaped by it. Here's how I handle the most common ones:
WooCommerce
WooCommerce gives you loads of control and plenty of rope to hang yourself if you're not careful. I've helped WordPress stores optimise bloated permalinks, speed up sluggish pages, and simplify product structures for both humans and bots. My WordPress SEO services cover everything.
BigCommerce
As an experienced eCommerce SEO consultant, I help BigCommerce store owners maximise the features they often overlook. From cleaning up URLs to restructuring categories, I'll help you get more visibility using the tools already built into the platform.
Shopify
Shopify is tidy on the surface, but under the hood? Duplicate content, clunky URLs, and reliance on apps can all hinder your performance. My Shopify SEO services optimise your site to work seamlessly with search engines, not against them.
Magento & Custom Builds
Running your system on Magento, OSCommerce, or a custom CMS? No drama. I've worked with numerous e-commerce platforms and implemented countless fixes that weren't documented in the manual.
My E-Commerce SEO Consultancy Process
1. audit
I dig into your site, products, and data, identifying technical issues, content gaps, and SEO blockers.
2. pitch
You get a clear, prioritised plan with quick wins, long-term fixes, and a no-pressure proposal.
3. optimise
I fix what matters: speed, structure, on-page SEO, and product / category visibility across your store.
4. grow
With tracking, reporting, and ongoing SEO strategy, I scale your traffic and sales over time.
Doug Belchamber, Director at TopSpin Pro
Really impressed with Colin. We had 2 tough (but hugely profitable) keywords that we were struggling to get ranked higher than page 3 on Google, and had worked with 2 other (incredibly expensive!) local agencies over the course of a year on our SEO campaign with absolutely no results. I was losing faith in the possibility of ranking for them, but after a consultation with Colin he laid out a clear, pragmatic plan for us.
Chris Witt, Director at BH1 Promotions
Colin and the Digital Mad team have been fantastic to work with over the years. We've gone through a few re-designs, new features being added and a woocommerce migration from magento, which was particularly scary. But the whole experience has been great throughout, even when a few outside challenges we're thrown in our way too.
Fixing Your Product and Category Pages
This is where having an experienced eCommerce SEO consultant makes a real difference.
Let's be real, most product and category pages are rushed, repetitive, or stuffed with low-quality content. Here's how I sort them out.
Better product copy
We ditch copy-paste descriptions and write content that answers search intent. I'll find the exact keywords people are typing to find your products, and I'll write and optimise the copy using on-page SEO to rank and drive traffic.
Quick Tip: Identify which products and categories are already ranking and prioritise optimising these first for quick wins.
Stronger categories
Most stores forget about their category pages. However, these are gold mines when implemented correctly. I perform in-depth keyword research, add optimised titles, helpful introductory content, build internal links, and ensure they appear in broad commercial searches, not just brand names.
Schema and structure
Structured data helps Google show your reviews, prices, and breadcrumbs. I'll optimise your product schema, fix broken markup, and ensure your store isn't leaving clicks on the table.
Quick Tip: You can check whether products and categories are utilising schema using the Google Rich Results Testing Tool.
Let's Talk About Your Store
If your SEO is more stress than success right now, let's work on fixing that. Whether you want a quick eCommerce audit or long-term help, I'll work with you, not around you.
Related SEO Services
Need deeper support from an experienced eCommerce SEO specialist? I also offer technical audits, content strategy, keyword research, and retail SEO, as well as hands-on optimisation.
Can someone take a proper look? I'll go through everything and give you a prioritised list of fixes.
Product pages feeling flat? I’ll write copy that ranks, sells, and actually sounds like your brand.
Not sure what your customers are searching for? I’ll find the terms that drive traffic and sales.