I'm Colin Noble, a freelance consultant with over 20 years of experience in digital and SEO strategy. My keyword research services are built to go deeper than the tools, combining data, knowledge, and commercial insight to find keywords that drive growth, not just impressions.
Whether you're launching a new product, scaling your blog, or trying to capture niche search demand, I'll help you uncover the SEO keywords that matter, not just those with volume, but those that convert.
Call me on 07517 495 339 to book your keyword research discovery now.
From 19 to 300 Top 10 Keywords in Two Years
One blog. Two years. I was hired by a local agency where my strategic keyword research transformed 19 top 10 rankings into over 300, resulting in a 1,479% increase in visibility.
Why Smart Keyword Research Matters
Effective keyword research extends far beyond simply incorporating a few search terms into your content. It's about understanding what your audience is searching for and aligning your content with their intent.
Understanding Search Intent
High-volume keywords can be tempting, but they're often saturated, competitive, and vague. A well-planned keyword discovery process helps you uncover terms with clear buying signals, realistic ranking potential, and relevance to your product or service.
I combine multiple data sources to uncover the best opportunities, using tools like SEMrush, Moz, and Google Keyword Planner to analyse volume, intent, and competition.
Intent-Driven Keywords Drive Results
You don't want more traffic. You want more qualified traffic. That means targeting search queries that reflect exactly where a person is in their journey, from research to being ready to buy.
I target a mix of informational, navigational, commercial, and transactional keywords to capture users at every stage of the search journey.
Common Mistakes
I see many businesses make these common SEO mistakes:
- No keyword targeting plan
- Optimising for competitive keywords that are too difficult to rank
- Failing to match content type with search intent
My role is to help you avoid these pitfalls and use keywords as a strategic tool, not just a numbers game.
Tools & Techniques I Use
I combine trusted tools with a human-led process to go beyond the surface.
SEMrush
I use SEMrush to benchmark competitors, identify keyword gaps, develop a keyword strategy, and assess ranking difficulty.
Google Search Console
I use GSC to track how your site performs for real queries and identify underperforming pages.
Google Trends
Google Trends helps me spot seasonal patterns and rising keyword opportunities.
My Keyword Research Process
1. audit
I begin by reviewing your existing content, current rankings, and those of your competitors. This gives us a baseline and identifies quick wins.
2. pitch
I'll share a clear keyword research plan, including keyword opportunities and keyword gaps, with an overview of your current performance.
3. optimise
Here I'll map keywords to content opportunities. This includes content refreshes, new page ideas, and aligning on-page elements with keyword intent.
4. grow
With the right keywords in place, we track performance, tweak strategy, and expand into new areas. It's an ongoing cycle of refinement and discovery.
Read more about Small Campsites
From 0 to 8,000 Monthly Visits with SEO from Scratch
I built and grew a niche camping directory from zero to 7k organic visits/month, landing 62 keywords in the top 3 and 203 in the top 10. The strategy included in-depth keyword research, technical SEO, and content writing for both blog and location landing pages.
Doug Belchamber, Director at TopSpin Pro
Really impressed with Colin. We had 2 tough (but hugely profitable) keywords that we were struggling to get ranked higher than page 3 on Google, and had worked with 2 other (incredibly expensive!) local agencies over the course of a year on our SEO campaign with absolutely no results. I was losing faith in the possibility of ranking for them, but after a consultation with Colin he laid out a clear, pragmatic plan for us.
Chris Witt, Director at BH1 Promotions
Colin and the Digital Mad team have been fantastic to work with over the years. We've gone through a few re-designs, new features being added and a woocommerce migration from magento, which was particularly scary. But the whole experience has been great throughout, even when a few outside challenges we're thrown in our way too.
What You'll Get
You'll receive more than just a spreadsheet. Every project includes:
- A prioritised keyword research checklist
- Keyword discovery across all key funnel stages
- Suggested blog and landing page topics
- Keyword difficulty, search volume and opportunity analysis
- SERP feature visibility (People Also Ask, featured snippets, etc.)
I tailor every keyword research project to your goals, whether you're aiming for conversions, sign-ups, or brand visibility.
I also offer SEO copywriting as a standalone service, perfect for those who need landing pages, blog content, or on-page optimisation with real ranking power.
Who Benefits From Keyword Research Services?
I work with:
Small Businesses & Startups
If you're building from scratch or launching something new, I'll help you avoid the guesswork and discover genuine opportunities.
Growing Brands
Already ranking but hitting a plateau? I'll help you identify underused seo marketing keywords and reclaim lost ground.
Agencies
Need support on a client project? I offer reliable, white-label keyword research services for agencies that need a trusted freelance partner.
Combine keyword research with a full SEO audit to identify gaps and technical blockers.
Let's Find the Keywords That Actually Matter
Tired of guessing what your audience is searching for? Call 07517 495 339 and let's change that.
Whether you need a one-off keyword map or long-term SEO support, I'll help you uncover the search terms that drive traffic, leads, and sales, not just numbers on a spreadsheet.
Related SEO Services
Need help from someone who's done it before? Let's talk.
Need a deeper look? I'll flag issues and give you a prioritised plan.
Let's fix crawl, index, and structure problems that block performance.
I turn keywords into high-quality, engaging content that converts.