I'm Colin Noble, a senior SEO consultant with 20 years' experience helping businesses of all sizes, from major brands to solo business owners, improve their search performance.
I partner with agencies, eCommerce, and service-led businesses to deliver in-depth, actionable SEO audit services that go beyond surface-level checks. Call me on 07517 495 339 to book your website audit now.
Whether you're preparing for a site migration, diagnosing a drop in traffic, or uncovering technical blockers, I'll find the golden nuggets and help pinpoint the issues, delivering clear, strategic fixes that drive measurable growth.
5,603 Redirects Removed + Critical Cleanup
I was recently hired by an agency to audit a large nonprofit organisation's website.
I removed 5,603 internal redirects, which significantly improved crawl efficiency and visibility. I also reduced broken links, fixed conflicting canonicals, and addressed mixed content issues that were hindering performance.
What is an SEO Audit and why does it matter?
An SEO audit is a comprehensive examination of your website's performance, visibility, and technical health. It reveals what's working, what's broken, and where your most significant opportunities lie.
From crawl issues and slow page speed to outdated metadata or AI-related crawl blocks, a well-run audit provides clarity and direction. With Google's evolving algorithms and the rise of AI-generated search results, regular audits are no longer optional. They're essential.
I offer standalone website SEO audit services or fully white-label audits for agencies. These include clear documentation, prioritised recommendations, and a presentation over screenshare to explain everything.
Types of SEO Audits
I offer full SEO audits that cover all the areas listed below, or I can focus on specific audits, such as technical SEO, keyword performance, AI SEO, content, or backlinks, depending on your goals.
I can run detailed SEO keyword research to assess ranking potential and uncover missed opportunities.
Technical SEO Audits
My technical SEO services assess the core health of your site, including broken links, crawl errors, slow-loading assets, and redirects. I'll also audit schema markup, HTTPS security, Core Web Vitals, and other essential performance signals.
On-Page SEO Audit
See how your pages are optimised for both search engines and users. This includes metadata, heading structure, content quality, keyword targeting, internal linking, and image optimisation.
Local SEO Audit
Ideal for service-area businesses. I'll review your local signals, including Google Business Profile setup, local keyword targeting, citation consistency, embedded maps, NAP details, and local landing page content.
eCommerce SEO Audit
From faceted navigation to product variant pages, eCommerce brings unique SEO challenges. I'll assess index bloat, crawl depth, pagination, product schema, collection page SEO, and more, including your Shopify or WooCommerce configuration.
International SEO Audit
Targeting users across different countries or languages? I'll review your hreflang setup, domain structure, regional content, and crawlability to ensure your site performs globally without duplication issues.
AI SEO Audit
As AI search evolves, your site needs to play nicely with tools like ChatGPT, Bing Copilot, and Google's Search Generative Experience. I'll check llm.txt, AI bot accessibility, structured data for trust signals, and schema that supports machine-readable relevance.
Tools I Use for SEO Auditing
I use a focused, proven stack of SEO auditing tools that help uncover what search engines see:
Screaming Frog
I use Screaming Frog to run comprehensive technical SEO audits. It identifies broken links, missing metadata, mixed content issues, misconfigured canonicals, and internal redirects that can waste crawl budget or confuse search engines.
SEMrush
I use SEMrush to benchmark performance, track rankings, and flag backlink risks. Toxic and broken backlink tools help me clean up harmful links, while keyword data and competitor insights guide audit priorities.
Google Search Console
I use Google Search Console to assess indexation rates, identify coverage errors, monitor Core Web Vitals, and track how Google crawls and interprets the site, all critical signals during a technical SEO audit.
GA4
From landing page drop-offs to weak user engagement, GA4 helps validate technical issues, content gaps, and site architecture problems that standard crawl tools can't always identify.
My SEO Audit Process
1. discovery
I'll ask a few questions or jump on a quick call to understand the site, goals, and blockers.
2. crawl & review
I'll crawl the site and analyse key areas including indexation, structure, and optimisation.
3. insights
I provide a clear, prioritised audit document with fixes, explanations, and prioritisation.
4. walkthrough
I will walk you through the findings via video call, using screen share and a slide deck for clarity.
Doug Belchamber, Director at TopSpin Pro
Really impressed with Colin. We had 2 tough (but hugely profitable) keywords that we were struggling to get ranked higher than page 3 on Google, and had worked with 2 other (incredibly expensive!) local agencies over the course of a year on our SEO campaign with absolutely no results. I was losing faith in the possibility of ranking for them, but after a consultation with Colin he laid out a clear, pragmatic plan for us.
Chris Witt, Director at BH1 Promotions
Colin and the Digital Mad team have been fantastic to work with over the years. We've gone through a few re-designs, new features being added and a woocommerce migration from magento, which was particularly scary. But the whole experience has been great throughout, even when a few outside challenges we're thrown in our way too.
Why Work With Me?
Every audit comes with a detailed Google Sheet highlighting what failed and why, plus a prioritised task list with responsibilities assigned (me, your in-house team, or external devs). You'll know exactly what to do next, not just what went wrong.
20+ Years of Hands-On SEO Experience
I've led digital strategy for both major brands and niche businesses. From complex eCommerce platforms to small service sites, I know what works and what's a waste of time. Learn more about me.
I've audited sites across WordPress, WooCommerce, Shopify, Magento, and bespoke CMS setups. Whatever you're working with, I've likely seen it and addressed the issue.
Professional Presentations & Walkthroughs
Prefer a live walkthrough? I'll present key findings over video with slides and screen share, making it easy to explain to stakeholders or clients.
Trusted by Agencies
Need white-label SEO audit support? I regularly work with agencies as a behind-the-scenes partner, delivering professional, ready-to-present audit outputs you can use with clients.
Ready to Uncover What’s Holding Your Site Back?
Let's Fix Your SEO. Whether you need a full SEO audit or a focused review of technical, content, or keyword issues, I'll give you clear answers. Call 07517 495 339 to book your audit or ask a question.
Related SEO Services
Need support on a client project or your own site? I offer reliable, white-label SEO services for agencies and provide hands-on support for business owners seeking to grow through targeted, actionable SEO insights.
Avoid traffic loss and preserve rankings during a site move or redesign with expert-led SEO migration planning.
Resolve crawl issues, improve site architecture, and unlock long-term organic growth through deep technical optimisation.
Get detailed, intent-driven keyword research tailored to your niche. Ideal for new content, re-optimisation, or campaign planning.