I'm Colin Noble, a freelance SEO copywriter with over 20 years' experience helping eCommerce brands, national retailers, and agencies turn traffic into sales. Got a project in mind? Call me on 07517 495 339 and let's talk.
I've written everything from snappy product descriptions to comprehensive landing pages and blogs for companies that rely on Google visibility to drive growth.
SEO copy isn't just about ranking. It's about reaching the right people at the right time with content that answers, persuades, and sells. As an experienced SEO content writer, I know how to align search intent with your business objectives, without making it sound like a robot wrote it.
From 218 to 6,200 Monthly Visits
My targeted SEO copy and strategy turned a stagnant blog into a traffic machine. Growing from just 218 to 6,200+ organic sessions a month in under two years.
Why Good SEO Copy Isn't Just About Keywords
Being an SEO copywriter means writing for search engines and humans. Here's my approach:
Write for People, Not Just Search Engines
Most SEO content gets ignored. It's too robotic, too stuffed with buzzwords, or just flat-out boring.
Good copy does something else: it grabs attention, builds trust, and nudges people to take the next step. All without sounding like an intern or agency junior who churned out a checklist.
It's Not About Tricks
Google wants applicable content. Your readers wish to receive straight answers. I ensure your copy meets both requirements. I write clear, structured, human-readable copy:
- Sharp headlines
- Honest tone
- Helpful info
- Obvious next steps
- Call to cations
That's it. No magic tricks. Just words that do their job.
Tools I use
Great SEO copy needs reliable data. Here are the tools I use to back every word with insight.
SEMrush
SEMrush's writing assistant helps me optimise copy, checking keyword usage, readability, tone, originality and on-page SEO scores, to keep content on track for both search engines and users.
Grammarly
Grammarly Pro keeps the copy clean, clear, and typo-free, so nothing distracts from the message (or messes with your credibility). I utilise AI detection and plagiarism checks to help ensure originality, a key signal for better rankings and trust.
MOZ
Moz helps me assess keyword difficulty and your domain authority, so your SEO copy targets terms you can actually rank for, not just ones with high search volume.
Google Docs
Google Docs is where every SEO copywriting brief takes shape. From keyword mapping to draft to final delivery, with easy comments, version control, and client sign-off built in.
My SEO Copywriting Process
1. discover
I understand your audience, brand tone, and goals to shape content that resonates.
2. pitch
I find topics and keywords worth ranking for, based on search intent, volume, and difficulty.
3. write & optimise
I craft clear, engaging copy with optimal structure, internal links, headings, and on-page SEO.
4. Review results
I track rankings, engagement, and conversions, and refine or scale what's working.
Doug Belchamber, Director at TopSpin Pro
Really impressed with Colin. We had 2 tough (but hugely profitable) keywords that we were struggling to get ranked higher than page 3 on Google, and had worked with 2 other (incredibly expensive!) local agencies over the course of a year on our SEO campaign with absolutely no results. I was losing faith in the possibility of ranking for them, but after a consultation with Colin he laid out a clear, pragmatic plan for us.
Chris Witt, Director at BH1 Promotions
Colin and the Digital Mad team have been fantastic to work with over the years. We've gone through a few re-designs, new features being added and a woocommerce migration from magento, which was particularly scary. But the whole experience has been great throughout, even when a few outside challenges we're thrown in our way too.
What my SEO content writing services cover
Let's be real, most product and category pages are rushed, repetitive, or stuffed with low-quality content. Here's how I sort them out.
Strategy-Led Copy That Doesn't Guess
I utilise real data from tools such as SEMrush, Moz, Google Trends, and Google Keyword Planner. That means your copy reflects what people search for.
From informational keyword types to commercial and transactional, I target queries with intent, not just volume.
Pages That Sell (Without Being Pushy)
From homepages and services to product categories and landing pages, I write:
- Content that shows up for real searches
- Copy that sounds like you
- Structure that keeps people moving
Every word earns its spot.
Blog Content That Pulls Its Weight
I've helped grow blogs from zero to thousands of organic sessions per month. It's not about churning out posts; it's about strategy, consistency, and search intent.
Here's what I offer:
- A clear blog content strategy based on keyword data and user intent
- A detailed blog content plan covering topics, titles, and a publishing schedule
- SEO-friendly blog content writing services that bring in qualified traffic
- Support with blog content creation, optimisation, or complete outsourcing
Whether you're starting fresh or need your blog actually to perform, I can help.
Formatting, Metadata & Link Strategy
I handle the small things that make a big difference. That means:
- Meta titles and descriptions
- Logical heading structure
- Internal links that make sense
- Image ALT tag optimisation
It all adds up to better rankings and a smoother experience.
Copy Briefs for In-House Writers
If you've an in-house writer (or want to write the content yourself), I can prepare detailed SEO copy briefs that help writers produce content that gets indexed and ranks. Each brief includes:
- Target keywords with volume & difficulty checked in SEMrush or Moz
- Suggested URL, meta title, description, and word count
- Optimised H1, H2, and H3 headings
- Internal and external link strategy with anchor text
- Image suggestions with ALT tags
- Notes on tone, style, and structure
- Examples of top-ranking competitor pages
I share everything in Google Docs so your team can collaborate easily, or I can handle the writing and upload too.
Need Images or Upload Help?
Great content doesn't stop at the words.
I can provide high-quality stock images and custom graphs to support your SEO copy, or work with your photos if you have them (originals are always best for trust and rankings).
Want the content uploaded too? No problem. I can add it directly to your WordPress, Shopify, or CMS of choice. Formatting everything properly with clean permalinks, image alt tags, links, and heading structure, so it's SEO-ready from the moment it's published.
SEO Content Writing Packages
You deal with me. Not an agency rep. Not a subcontractor. I do the writing, answer the questions, and stick around until it's right.
Single Page Projects
Need help with one significant page? I charge per project, not per word. Get it fast and done correctly.
On-going Copy & Content
Want a steady flow of SEO-friendly content? I offer monthly retainers to support new pages, blog content or on-site improvements.
Training & Support
Do you need your team to write better for search? I offer no-nonsense SEO copywriting training via screenshare. You get expert advice, real-world examples, and actionable tips you can start using right away.
Looking for an SEO copywriter with real results?
I've helped major brands grow organic traffic through smart content strategy. Want to do the same? Call 07517 495 339 or drop me a message.
Related SEO Services
SEO content marketing is just one piece of the puzzle. Here are a few other ways I can help boost your visibility and performance:
Spot technical issues, content gaps and missed opportunities. You'll get a prioritised action plan, with a full presentation.
Find the right search terms for your site based on real ranking potential, factoring in your Domain Authority and keyword difficulty.
Clean up titles, meta tags, internal links, and more. All the tweaks that help your content actually rank, not just exist.