I'm Colin Noble, a Shopify SEO expert with two decades of experience optimising websites, both freelance and agency side. Call me on 07734 201 567 if you'd rather talk than type.
I work directly with store owners, marketing managers, and Shopify Partner-approved agencies to sort out messy themes, slow sites, and content that sounds like it was quickly copied and pasted from a Chat GPT robot.
Whether you're climbing the rankings, cleaning up after another Shopify SEO company, or just trying to figure out why traffic's tanked, I'm here to sort it.
What Kind of Results Are We Talking About?
One blog. Two years. I was hired by a local Shopify SEO agency where my strategic keyword research transformed 19 top 10 rankings into over 300, resulting in a 1,479% increase in visibility.
My Shopify SEO Services
Here are my Shopify SEO services, covering technical fixes, keyword strategy, content, on-page SEO, link building, and ongoing support.
Shopify Technical SEO
Shopify's theme system, Liquid, gives you flexibility. But with great flexibility comes chaos.
Shopify Apps can create crawl issues, and JavaScript can hide important content and links from search bots. Your site might look great, but search engines could be seeing mixed signals, which impacts rankings and pulls your competitors ahead.
My Shopify technical SEO services include:
- Fixing index bloat and crawl budget issues
- Tweaking themes to improve structure and markup
- Fixing content blocked or hidden by JavaScript
- Improving Core Web Vitals by addressing theme bloat and layout shifts
- Cleaning up bloated app output
- Controlling parameter URLs and filters that cause crawl duplication
- XML sitemaps which include valuable, indexable pages, excluding noindex, canonicalised, or filtered variants
- Cleaning up conflicting meta tags and structured data from third-party apps
As a Shopify SEO Expert, I use tools like Google Search Console and PageSpeed Insights to figure out where your site's being slowed down, not just technically, but in rankings and clicks.
Shopify On-Page SEO
I've worked on hundreds of Shopify stores, rewriting titles and meta descriptions, cleaning up headers, sorting internal links, and fixing page structure so Google gets a clear picture of your site. I don't stop at the basics either.
As part of my Shopify SEO services, I'll look at:
- Keyword body weight, making sure your key terms are used naturally and effectively without overdoing it.
- Optimising image file names and alt tags (no "img-1245.jpg", please)
- Structuring Shopify's flat URLs, and I'll explain how to handle them properly
- An internal linking strategy that helps Google and customers find your products
- Managing duplicate product URLs caused by collections, tags, and filters
- Checking pagination setup so deeper content doesn't get lost
While Shopify covers the basics in its SEO guide, most stores need a more strategic, tailored approach to compete, especially when scaling.
There's no magic trick. Just solid, proven on-page SEO that helps your Shopify products and collections rank higher and bring in more organic traffic.
Keyword Research With Intent
I target buyer-ready keywords for your Shopify product and collection pages, and use blog content to capture informational searches, either together or on their own, depending on your store's goals.
Using tools like MOZ and SEMrush, I map out:
- What products or collections should target which terms
- How to avoid products competing with themselves (known as keyword cannibalisation)
- Whether a blog post will bring actual buyers or drive your engagement rate down
- Quick wins from existing rankings, plus new buyer and informational keywords for products, collections, and blogs.
If you're selling locally? I'll help you show up in regional searches. Selling internationally? I can provide keyword research for any country's Google index and show you how to implement hreflang for international SEO.
Content writing for Product and Blogs
Content is still king, but not if it's duplicated from a supplier's product feed, or is AI detectable with poor readability scores and zero humanisation.
I help write and fix:
- Product descriptions that are easy to read, written for real people
- Collection page copy that works for search and humans
- Blog content that feeds your sales funnel, guiding visitors from search to product
Following Google's content guidance, I keep it simple. No detectable AI. No padded sentences or filler words. Just high-quality content that builds trust and ranks.
Schema Markup for Shopify
Rich results help your Shopify products stand out, but only if your theme includes accurate schema and your product markup includes essential details like price, availability, and structured reviews.
I write schema manually, using valid markup for:
- Products
- Reviews
- Breadcrumbs
- Organisational (for authorship)
- Article
Done right, schema gives you extra visibility in search results, boosts conversion rates, and makes you stand out. Done wrong, you suffer from low CTR, lose clicks, or even worse, get penalised for misconfigured or spammy schema. Guess which one I go for?
What Shopify SEO Apps Do People Use?
Here are four popular Shopify apps commonly used by store owners to support SEO improvements across different sites:
Plug In SEO
Scans your store for common SEO issues (like missing alt tags or long titles) and provides simple fixes for store owners and devs alike, a great starting point for health checks.
JSON‑LD for SEO
Injects high-quality structured data for products, reviews, breadcrumbs and more. Helping you qualify for rich results and improving click-through rates.
SEO Manager
One of the most established SEO tools on Shopify, offering 20+ features including title editing, 404 tracking, sitemap control, and structured data tweaks.
TinyIMG SEO & Image Optimiser
Automatically compresses your images and fills in missing alt text, which improves load speed and image SEO without wrecking quality.
How I Approach Shopify SEO
1. tech audit
I start with a full technical and on-page audit, highlighting quick wins and high-impact fixes.
2. keyword plan
Next, I map out buyer-focused keywords for products, collections, and blog content that support sales.
3. optimise
I roll out technical updates, on-page tweaks, schema, and internal linking improvements, all based on what matters.
4. grow
We track rankings, traffic, and conversions, then refine the strategy based on what's driving growth.
Doug Belchamber, Director at TopSpin Pro
Really impressed with Colin. We had 2 tough (but hugely profitable) keywords that we were struggling to get ranked higher than page 3 on Google, and had worked with 2 other (incredibly expensive!) local agencies over the course of a year on our SEO campaign with absolutely no results. I was losing faith in the possibility of ranking for them, but after a consultation with Colin he laid out a clear, pragmatic plan for us.
Chris Witt, Director at BH1 Promotions
Colin and the Digital Mad team have been fantastic to work with over the years. We've gone through a few re-designs, new features being added and a woocommerce migration from magento, which was particularly scary. But the whole experience has been great throughout, even when a few outside challenges we're thrown in our way too.
How Long Will It Take for My Shopify Store to Rank?
There's no fixed timeline. It depends on your current rankings, domain strength, competition, and how well your site's been built and maintained.
I've helped stores start seeing traction in as little as 4–6 weeks, but for most, months 3 to 6 is when rankings and traffic begin to shift noticeably. If your store's on a brand-new domain, we'll likely need more time to build trust and authority. Moz explains domain authority well.
A few things that influence speed:
- Is your site already ranking for anything?
- How competitive is your niche?
- How much content and product coverage do you have?
- Has a previous Shopify SEO agency or plugin made a mess of your setup?
- Are we dealing with technical issues, thin content, or duplicate pages?
For new stores, we'll go after long-tail keywords first for quicker wins while we build strength. If you've already got rankings, I'll prioritise pages on the edge of page one.
Before I take anything on, I'll do a quick performance review and follow up with a call to explain what's possible, how long it'll take, and what kind of results we can aim for.
Shopify SEO Pricing
I don't sell fixed-price "SEO packages" because no two Shopify sites are the same.
Some clients need a one-off SEO audit and a few key fixes. Others want a complete technical teardown, keyword strategy, and ongoing support to grow long-term. I work with:
- Small stores needing quick wins or specific issues solved
- Larger sites with complex product structures and international visibility goals
- Shopify Agencies needing white-label support
- Brands looking for a retained SEO consultant to guide ongoing growth
Day rates start at £250, and I'll always give you a precise quote upfront before we get started, no obligation, no pressure.
You'll get a breakdown of the work involved, quick wins you can act on now, and realistic expectations on rankings and growth.
Choosing a Shopify SEO consultant over an agency means more of your budget goes into real work, not account managers and sales teams.
How Long Will It Take to Fix My Shopify SEO Issues?
That depends on how much of a mess we're dealing with.
If your Shopify site's theme is clean and the issues are surface-level, think metadata, headings, and internal links. I can usually tackle most SEO fixes in the first few weeks, but for bigger problems, like index bloat or app conflicts, it can take longer.
Here's how I usually break it down:
- Month 1: Full technical audit, quick wins, and immediate fixes that improve crawlability and indexing.
- Month 2: Deeper structural changes, duplicate content clean-up, schema improvements, and internal link rewiring.
- Month 3+: Growth work, content expansion, international SEO, link building, and refining based on data.
Some fixes are quick and simple. Others might need input from a developer, especially if your theme is heavily modified or you're running lots of third-party apps.
Before anything starts, I'll review your current setup and map out what needs doing and how long it's likely to take.
Let's Talk About Shopify SEO
If your store isn't ranking or converting, I'll tell you why. Call 07517 495 339 to speak directly with a Shopify SEO expert.
Related SEO Services
Looking for more than just Shopify SEO? I also offer:
I help online stores of all sizes grow traffic and sales through innovative, scalable SEO strategies.
Audits, fixes, and clean code that make your site easier to crawl, faster to load, and easier to rank.
A deep dive into what's working, what's broken, and what's holding you back, with a detailed plan.
Shopify SEO FAQs
Improving SEO on Shopify starts with getting the technical foundations right. You need a clear site architecture, clean URLs, fast-loading pages, and properly configured sitemaps. From there, focus on:
- Keyword research for products, collections, and blog posts
- Unique titles and meta descriptions across all pages
Internal linking between products, collections, and supporting content - Image optimisation, including file names and alt text
- Schema markup for products, reviews, and breadcrumbs
- Fixing duplicate URLs caused by tags and filters
You should also audit your theme and apps regularly. Broken links, conflicting schema, or poor page speed can quietly hurt rankings. For a deeper breakdown, you can also speak to a Shopify SEO expert (like me) who can tailor a plan to your store.