I'm Colin, a technical SEO specialist, developer, and the person you'll be working with.
Over the last 20+ years, I've worked across SEO and web development, helping businesses clean up messy migrations, troubleshoot indexing issues, and get faster, more search-friendly sites. Give me a call on 07517 495 339.
I have hands-on experience with WordPress, Shopify, Magento, and custom CMS setups. I am familiar with how these platforms operate and how to optimise their performance.
Still not sure? You can find out more on my About page.
A real-world example of technical SEO
Hired by an agency to audit a large non-profit website, I identified and removed 5,603 unnecessary internal redirects. This cleaned-up structure improved crawl rate efficiency, freed up crawl budget, and helped the site run at full speed for both users and search engines.
Why Technical SEO Matters
Technical SEO addresses the elements behind the scenes that impact how search engines and users interact with your site.
I work with e-commerce owners, marketers and online businesses trying to make sense of crawling issues, broken structures, or flat-out weird stuff happening in Google Search Console. Pages that vanish. Products that don't rank. Speed scores that make you want to cry. You're not alone!
Once we identify and resolve what's causing issues, whether it's sluggish load times, duplicated pages, or rogue code, your site will work better for both humans and bots. And guess what? That usually leads to better rankings, more clicks, and fewer headaches.
My Technical SEO Services
From audits to ongoing consultancy, here’s how I help fix the technical issues that quietly holds your site back.
Full Technical SEO Audit
Think of this like an MOT for your website. I crawl, click, prod, and poke until I find what's wrong and what needs fixing. Broken links? Dodgy redirects? Crawl traps? They're all on the list. You'll get a clear action plan, minus the SEO waffle.
See what's included in a full SEO audit.
eCommerce SEO
Shopify, WooCommerce, and other platforms make selling online easier, but they also come with SEO headaches. Think duplicate product pages, pagination chaos, and messy filter URLs. I've fixed these problems for plenty of stores.
Learn about my eCommerce SEO services.
Site Architecture & Links
Sometimes the fix isn't adding more pages, it's making the ones you have easier to reach. I help simplify your URL setup, improve navigation for both users and crawlers, and strengthen internal links so that key pages don't end up lost in the back of beyond.
Crawl Budget
Want to know what Googlebot's spending time on? I review GSC to identify where crawling is inefficient, where essential pages are being skipped, and how to achieve better coverage without increasing index bloat.
Hreflang & Multilingual SEO
Running multiple versions of your site for different countries or languages? Getting it wrong can confuse both search engines and your customers. I'll help set it up correctly so the right people land on the right page.
Schema & Structured Data
Want rich results like star ratings or breadcrumbs to show up in Google? I sort out your schema, fix what's broken, and add markup that can be picked up (not just pass validation tests).
My Tech SEO Process
1. access & setup
First, I get access to the tools that matter. Search Console, GA4, your CMS, and server logs. No drama, just getting the correct data to see what's going on.
2. crawl & inspect
Using tools like Screaming Frog and SEMrush, I thoroughly crawl the site from the inside out. If I find anything hurting your rankings or wasting crawl budget, I'll flag them.
3. speed & core vitals
I test site performance and pinpoint what's slowing you down. Oversized images? JavaScript overload? I'll recommend fixes to improve load times and help meet Core Web Vitals benchmarks.
4. final fixes
I review your structured data, canonicals, and meta directives, fixing any issues that could confuse Google. Then you'll get a clear, prioritised report. I can make the changes myself or work with your developers.
Doug Belchamber, Director at TopSpin Pro
Really impressed with Digital Mad. We had 2 tough (but hugely profitable) keywords that we were struggling to get ranked higher than page 3 on Google, and had worked with 2 other (incredibly expensive!) local agencies over the course of a year on our SEO campaign with absolutely no results. I was losing faith in the possibility of ranking for them, but after a consultation with Colin he laid out a clear, pragmatic plan for us.
Chris Witt, Director at BH1 Promotions
Colin and the Digital Mad team have been fantastic to work with over the years. We've gone through a few re-designs, new features being added and a woocommerce migration from magento, which was particularly scary. But the whole experience has been great throughout, even when a few outside challenges we're thrown in our way too.
My Approach to Technical SEO
I don't believe in drawn-out audits or SEO theatre. My approach is simple: fix what matters, ignore what doesn't, and make technical SEO feel less like a mystery and more like progress.
Strategy Before Spreadsheets
Before running any tools, I look at your site through a practical lens. What's its purpose, what's slowing it down, and what matters to your business? Not every issue flagged by a crawler deserves your time or budget.
You'll get:
- Technical SEO work aligned with actual priorities
- Clear goals for crawl efficiency, performance, speed, and visibility
- No SEO bingo buzzwords or padded task lists
SEO Tools and Best Practices
Screaming Frog, Google Search Console, GA4, Lighthouse, server logs. I use them all. But I don't treat their outputs as gospel. I cross-check, interpret, and filter out the noise to give you fixes that make a difference.
Fixes That Fit Your Setup
Every site's different; some run on bloated themes, others on rigid page builders, and some on homegrown nightmares. I don't fire off a generic checklist. I work with what's there, clean up what's broken, and build on what's working.
Expect fixes that:
- Work with your current tech stack
- Are dev-ready if needed
- Improve how your site behaves, not just how it scores
Book a Technical SEO Consultation
Perfect if you want a proper look at what's going wrong, and what's worth fixing. No guesswork. Just the truth, with fixes to match. Call me on 07517 495 339 to discuss your project.
Related Technical SEO Services
Technical SEO is just one piece of the puzzle. If you're looking to take it further, here are a few related SEO services I offer that pair well with a technical cleanup.
A full-site review that goes beyond surface-level issues. I dig into crawlability, indexation, and on-page signals. Then, provide you with a clear plan to address what matters.
I work with WooCommerce, Shopify, and Magento to fix messy structures, duplicate content, poor product visibility, and crawling issues.
I identify keywords that your audience searches for, and map them to pages that convert. Actionable and ready to use in your content or product listings.
Technical SEO FAQs
Technical SEO is the process of optimising your website’s infrastructure to help search engines crawl, index, and rank it more effectively.