I've been building and ranking websites for 20+ years. I use WordPress for new builds and optimise any platform for SEO.
I'll get straight to it 🚀 I'm here to add value to your business and to collaborate closely with you and your team to ensure your website performs and achieves its goals. You can think of me as your in-house web and SEO consultant, working as an extension to your company or organisation.
I'm a UK-based freelance SEO consultant and WordPress expert with over 20 years of experience, including both agency-side and freelance roles. Based in Bournemouth, I've worked with creatives, marketing teams, entrepreneurs, and businesses of all sizes.
Over the years, I've contributed to WordPress builds and SEO projects for well-known brands, including The Furniture Market, England Netball, St John's Ambulance, GoodOaks Home Care, and New York Bakery Co.
I provide SEO services for any platform, including WordPress, Shopify, Magento, and custom CMS setups. I also build new WordPress sites from scratch and offer ongoing WordPress development and support, perfect for clients who need both SEO expertise and technical delivery under one roof.
Brands & Clients I've Supported
🔍 I'm a Freelance SEO Consultant
I'm an SEO specialist with a background in web development. I don't just understand technical SEO, I live and breathe it. From information architecture to structured data and site speed to complex migrations and indexing issues, I bring a level of technical insight and implementation that most SEOs can't offer.
I work on both sides of the SEO spectrum, delivering comprehensive website builds with SEO integrated from day one, and providing ongoing SEO strategy and implementation for established websites. Explore recent projects and services below.
📈 My SEO Freelancer Services
As a freelance SEO consultant I offer the following services:
A complete health check for your website, I'll uncover what's broken, slowing you down, or blocking your rankings. From crawl errors to poor linking structures, you'll get a clear action plan without any guesswork.
It's not about cramming in the most-searched words. I find the terms your real customers use and match them to the right pages. From quick-wins to long-term search strategy, I'll map out where each one belongs.
Selling online? I optimise product pages, category listings, and seasonal campaigns to ensure they work effectively for both Google and your customers. I've delivered results on WooCommerce, Shopify, and fully custom platforms.
Switching platforms or domains? I've managed smooth migrations between WordPress, Shopify, Magento, and bespoke builds without losing traffic. Redirects, metadata and indexing checks are all covered from day one.
Technical SEO is all about making your site optimal for search engines to read and index. I streamline code, fix crawl issues, improve load times, and structure your pages so Google can understand and rank them.
I create content that connects with your audience and gets noticed by search engines. From persuasive service pages to keyword-rich product descriptions and blog posts, every piece is designed to rank and convert.
I solve WordPress-specific SEO problems that can hold your site back. That means fixing slow load times, resolving theme and plugin issues, reducing index bloat, and improving technical setup, so your site runs fast.
Shopify's flat URL structure and default settings can limit your search potential if left untouched. I optimise your store's collections and product pages, refine site structure, improve speed, and target the right keywords.
🖥 I'm a WordPress Expert
I specialise in building bespoke WordPress themes from the ground up with no off-the-shelf templates. I write lean and clean code to produce lightning-fast, accessible WordPress sites 💪
When I build custom WordPress sites, I use a modern web development workflow that includes templating languages (Twig and Blade PHP), WP CLI, version control, package management and automated GIT deployment pipelines.
I can develop WordPress websites from designs supplied in Figma, Adobe XD and Sketch, to name a few. I can take your ideas from wireframes to fully functional website applications.
🛠 My WordPress Services
From large custom WordPress builds to quick fixes and ongoing support, I keep sites running smoothly and ranking strongly. Explore my WordPress developer services below:
Custom WordPress development tailored to your business. From fully bespoke site builds to advanced functionality and API integrations, I create sites that are fast, search-friendly, and easy to manage.
My maintenance packages cover core & plugin updates, backups, uptime monitoring, security and hosting liaison, handled in the background so you can focus on your business.
Fast, hands-on help for your WordPress site. From content updates and troubleshooting to training and new feature requests, I personally handle all requests with a quick turnaround.
⚡ WordPress Optimisation
The latest Google page experience guidance, updated in February 2025, confirms that Core Web Vitals, including page speed, remain part of its ranking systems.
You can be sure your competitors will already be working on improving their website performance scores. Not only will you end up with improved user experience, but you'll win more business from Google when combined with high-quality content and SEO.
Now is the time to leave your competitors in the dust with a fast website that passes Google Core Vitals.
I don't mess about when it comes to page speed. Check out Google Page Insights to see the performance score of this website.
Not only are my WordPress websites faster than a speeding bullet and Superman 🦸♂️ but they're also streamlined and easier to update. You'll find it a breeze to manage your content with the site I build for you.
I'm based in ☀️ Bournemouth
I'm a Bournemouth-based WordPress developer and SEO consultant with 20+ years of agency and freelance experience combined.
If you're local and fancy a coffee, feel free to call me on 07517 495 339 to discuss your project and how I can help your business.