Elite Corporate Website Development for Phoenix Business Leaders
In 2019, I was hired by John Burton at Pretty Clever Studio in Bournemouth to deliver a large-scale corporate website development project for Phoenix Business Leaders, an elite leadership organisation with offices in London and Spain.
I built a bespoke WordPress theme from high-fidelity Figma designs, delivered a corporate training events booking system, and then provided ongoing WordPress support, maintenance, and SEO.
Corporate Website Development Services
This was a complete end-to-end build tailored to an international leadership brand.
Key features:
- Pixel-perfect theme built from supplied Figma designs.
- ACF flexible layouts for a modular, drag-and-drop editor.
- Reusable page modules for training, courses, events, and resources.
- Premium UI flourishes with smooth animations and transitions.
As a custom WordPress developer, I focused on performance, accessibility, and an intuitive CMS, enabling their team to manage content without developer bottlenecks.
Custom Events Booking System
To manage leadership events and paid training, I built a booking flow around Gravity Forms REST API with custom logic for payments and VAT.
Highlights:
- Custom Event CPT with ACF fields (price, seats, VAT).
- Stripe integration for secure card payments and EU VAT handling.
- Multi-attendee bookings with data written back to the event.
- Automated confirmations with branded receipts and event details.
- Live seat tracking (available spaces update on successful payment).
I built a booking system that gave Phoenix Business Leaders complete control over their events, improved the attendee experience, and supported their corporate SEO strategy by converting organic traffic into paid bookings.
Corporate SEO Services & Training
Following the launch, I led WordPress SEO efforts to increase visibility for corporate leadership and executive training searches. Work covered:
- Keyword strategy for corporate leadership, executive coaching, leadership events, and corporate training.
- On-page optimisation, internal linking, and content briefs for new landing pages.
- Monthly KPI reporting to track rankings, impressions, clicks, and conversions.
- Corporate SEO training for their team (blog topics, content guidelines, title writing, SERP targeting).
WordPress Support
I provided ongoing WordPress support, including content updates, troubleshooting, and addressing small feature requests, while maintaining the site's stability to allow the in-house team to focus on delivery.
WordPress Maintenance
I handled proactive WordPress maintenance, including core/plugin updates, uptime monitoring, backups, and patching, to ensure performance, security, and reliability remained on track.
Results & Outcomes
- A scalable corporate website fit for international leadership audiences.
- A custom events booking system that simplified registrations and payments.
- Steady organic growth across corporate leadership and training queries.
- In-house capability boosted via SEO training and a CMS that's easy to use.
- Long-term stability via structured support and maintenance.
Need a Corporate Website Developer?
Whether you need a corporate website development company to design and build your platform, or a partner for corporate SEO services and training, I can help. Call me now on 07517 495 339.
