Working with The Furniture Market to Improve WordPress SEO and Page Speed
I was hired by Rob Walters (head of e-commerce) at The Furniture Market to take immediate action and to solve technical WordPress issues that were directly affecting the SEO on the main shop.
Their existing WordPress theme had been set up so poorly that it had been featured in a Matt Woodward unboxed video to his 30k YouTube subscribers. 😲
The WordPress part of the site suffered from low page speed scores on mobile, severe index bloat, incorrectly organised taxonomies and more fundamental WordPress SEO errors than you could shake a big stick at!
Mobile performance score improved from 25% to 92%
What did I do?
I fixed all the technical issues outlined in Matt Woodwards original unboxed video. This involved improving the page speed for Google Core Vitals, re-organising taxonomies and custom post type data for index bloat, and resolving SEO errors in WordPress such as broken internal links, images and 404's picked up in SEMRUSH that were affecting crawl rates and budgets.
My WordPress optimisations achieved a 90% page speed score on mobile, the client was very pleased with the outcome.
I very much enjoyed collaborating with Rob at The Furniture Market on this project. And was thrilled to see the results of my WordPress theme updates and SEO technical fixes featured in a follow-up video where revenue was increased by over 200%.